Privacy Policy

1 Information about collection of personal data

(1) In the following, we inform you about the processing of personal data when using our website. Personal data is all data that can be related to you personally, e.g. name, address, e-mail addresses, user behaviour. In this way, we would like to inform you about our processing operations and at the same time comply with the legal obligations, in particular from the EU General Data Protection Regulation (GDPR).

(2) Responsible person according to Article 4, paragraph 7 DS-GVO is

Mrs. Anja Loehning

Heubuck 49

D-79289 Horben

Tel: +49 15679 115203


(3) If you contact us by e-mail or via a contact form, the data you provide (your e-mail address, your name and your telephone number, if applicable) will be stored by us in order to answer your questions. We delete the data accruing in this context, if the inquiry is assigned to a contract, after the deadlines for the term of the contract, otherwise after the storage is no longer necessary, or restrict the processing if there are statutory retention obligations.

(4) Insofar as we use contracted service providers for individual functions of our offer or wish to use your data for advertising purposes, we will always carefully select and monitor these service providers and inform you in detail about the respective processes below. In particular, we also state the defined criteria for the storage period.


2 Your rights

(1) You have the following rights with regard to the personal data concerning you vis-à-vis the person responsible named in § 1, paragraph 2 and in our imprint:

– Right to information,

– Right to rectification or deletion,

– Right to restriction of processing,

– Right to object to processing,

– Right to data portability.

(2) You have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

3 Processing of personal data when visiting our website

If you use our website solely for informational purposes, i.e. by simply viewing it without registering and without providing us with any other information, we process the personal data that your browser transmits to our server. For this purpose, the data described below is technically necessary for us to display our website to you and to ensure the stability of security and must therefore be processed by us. The relevant legal basis for this is Article 6, paragraph 1, sentence 1 lit. f. DS-GVO:

– IP address

– Date and time of the request

– Time zone difference from Greenwich Mean Time (GMT)

– Content of the request (page visited)

– Access status / http status code

– Data volume transferred in each case

– previously visited page

– Browser

– Operating system

– Language and version of the browser software.

4 Further functions and offers of our website

(1) In addition to the purely informational use of our website, we offer various services that you can use if you are interested and use other usual functions to analyse or market our offers, which are presented below. For this purpose, you usually have to provide further personal data or we process such further data that we use to perform the respective service. For all data processing purposes described here, the aforementioned data processing principles apply.

(2) In some cases, we use external service providers to process your data. These are carefully selected by us, are bound by our instructions and are regularly monitored.

5 Objection or revocation against the processing of your data

(1) You may revoke any consent given to us to process your data at any time. Such a revocation affects the permissibility of the processing of your personal data after you have expressed it to us. The permissibility of the processing of your data up to the time of your revocation remains unaffected.

(2) Insofar as we base the processing of your personal data on the balance of interests, you may object to the processing. This is the case if the processing is not necessary, in particular, for the fulfilment of a contract with you, which is presented by us in each case in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as carried out by us. In the event of your objection, we will review the situation and either discontinue or adjust the data processing or show you our compelling legitimate grounds on the basis of which we will continue the processing.

(3) Of course, you can object to the processing of your personal data for purposes of advertising and data analysis at any time. The best way to exercise your advertising objection is to contact us using the contact details provided above.

6 Processing of data from your end devices (“Cookie Policy”)

(1) In addition to the above-mentioned data, we use technical aids for various functions when you use your website, in particular cookies that can be stored on your terminal device. When you call up our website and at any time later, you have the choice of whether you generally permit the setting of cookies or which individual additional functions you would like to select. You can make changes in your browser settings or via our Consent Manager. In the following, we first describe cookies from a technical point of view (2), before we go into more detail about your individual choices by describing technically necessary cookies (3) and cookies that you can voluntarily select or deselect (4).

(2) Cookies are text files or information from a database that are stored on your hard drive and assigned to the browser you are using, so that certain information can flow to the entity that sets the cookie. Cookies cannot execute programs or transfer viruses to your computer, but are primarily used to make the website faster and more user-friendly. This website uses the following types of cookies, whose functionality and legal basis we will explain below:

– Transient cookies: Such cookies, especially session cookies, are automatically deleted when the browser is closed or by logging out. They contain a so-called session ID. In this way, various requests from your browser can be assigned to the joint session and your computer can be recognized again when you return to our website.

– Persistent cookies: Such cookies are automatically deleted after a specified duration, which is set differently depending on the cookie. You can view the cookies set and the durations at any time in the settings of your browser and delete the cookies manually.

(3) Mandatory function that is technically necessary to display the website: The technical structure of the website requires us to use techniques, in particular cookies. Without these techniques, our website cannot be displayed (completely correctly) or the support functions cannot be enabled. These are basically transient cookies that are deleted after the end of your website visit, at the latest when you close your browser. You cannot deselect these cookies if you wish to use our website. The individual cookies can be seen in the Consent Manager. The legal basis for this processing is Article 6, paragraph 1, sentence 1 lit. f. DS-GVO.

(4) Optional cookies when you give your consent: We set various cookies only after your consent, which you can select during your first visit to our website via the so-called cookie consent tool. The functions are only activated in the event of your consent and may serve in particular to enable us to analyse and improve visits to our website, to make it easier for you to use it via different browsers or terminal devices, to recognize you when you visit, or to serve advertising (possibly also to orient advertising to interests, to measure the effectiveness of ads, or to show interest-oriented advertising). The legal basis for this processing is Article 6, paragraph 1, sentence 1, lit. a DS-GVO. The revocation of your consent is possible at any time without affecting the permissibility of the processing until the revocation.

7 Use of Google Analytics
We use Google Analytics to analyse website usage. The data obtained from this is used to optimize our website as well as advertising measures.
Google Analytics is provided to us by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Google processes website usage data on our behalf and is contractually committed to measures to ensure the security and confidentiality of the data processed.
During your website visit, the following data, among others, is recorded:
– Pages viewed
– Orders including sales and products ordered
– The achievement of “website goals” (e.g. contact inquiries and newsletter sign-ups)
– Your behaviour on the pages (for example, dwell time, clicks, scrolling behaviour)
– Your approximate location (country and city)
– Your IP address (in shortened form, so that no unique assignment is possible)
– Technical information such as browser, Internet provider, terminal device and screen resolution
– Source of origin of your visit (i.e. via which website or advertising medium you came to us)
No personal data such as name, address or contact details are ever transferred to Google Analytics.
This data is transferred to Google servers in the USA. We would like to point out that the same level of protection under data protection law cannot be guaranteed in the USA as within the EU.
Google Analytics stores cookies in your web browser for a period of two years since your last visit. These cookies contain a randomly generated user ID with which you can be recognized during future website visits.
The recorded data is stored together with the randomly generated user ID, which enables the evaluation of pseudonymous user profiles. This user-related data is automatically deleted after 14 months. Other data remains stored in aggregated form indefinitely.
If you do not agree to the recording, you can prevent it by installing the browser add-on to deactivate Google Analytics once or by rejecting cookies via our cookie settings dialog.

8 Google ReCAPTCHA

To ensure sufficient data security when submitting forms, we use the service ReCAPTCHA of the company Google. These are mainly to distinguish whether the input is made by a personal person or abused by machine and automated processing, for example, for illegal purposes or for spam. The service includes the sending of the IP address and possibly other data required by Google for the ReCAPTCHA service to Google. The privacy policy of the third-party provider Google applies here.

The legal basis for the use of Google-ReCAPTCHA is Article 6, Paragraph 1, Sentence 1, Lit. f. DS-GVO. Information of the third party provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4 Ireland, Fax: +353 1 686 5660.

Privacy overview:

Privacy policy:

9 Data security

Within the website visit, we use the widespread SSL procedure (Securesocketlayer) in connection with the highest encryption level supported by your browser. As a rule, this is a 256-bit encryption. You can see whether an individual page of our website is transmitted in encrypted form by the closed display of the key symbol in the status bar of your browser.

We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

10 Actuality and change of this privacy policy

This privacy policy is currently valid and has the status 2023. Due to the further development of our website and offers on it or due to changed or legal or literal requirements, it may become necessary to change the privacy policy. The current data protection declaration can be viewed on the website at any time. The statistics obtained enable us to improve our offer and make it more interesting for you as a user.